House of Leaves
As part of a graduate level course, this fictional title sequence created for the novel "House of Leaves" by Mark Z. Danielewski. Under a short deadline, the project objective of the title sequence is to give the viewer a sense of the upcoming film's tone and storyline. Space, depth and a decent into madness where the concepts and ideas applied in this title sequence.
Visual design, Art direction, and Motion design.
Case Study Research
Leading the visual design and art direction of this project, I developed two assumptions about the intended audience: people who were aware of the book and story were interested in how a visual translation of the book would appear and people unaware of the book and story needed an intriguing hook to view. To validate, a research plan was developed consisting of competitive research, thematic studies, and interviews was conducted.
The book's point on expanding space played a role in reader's association to the story.
Odd plays on space (e.g. slit scan photography) was effective.
Using sound as a means to convey depth was highly effective in garnering interest to watch the entire sequence during test viewings.
House of Leaves Title Sequence