I am a passionate designer who loves creating unique and effective experiences that enhance our lives.

About Me

Growing up in a New York city household that fostered creativity through art and design, I developed an affinity for all things visual. This led the direction of my adult life in chasing something I fell deeply in love with — design.

 

Despite the many disciplines in design, my penchant for visuals pulled me towards graphic design. After earning a B.F.A. in Graphic Design at St. John's University, I continued to refine my craft by studying at Pratt Institute and graduated with an M.S. degree in Communications Design. In addition, I have been working full-time as a Communication Designer applying all of what I have learned in a varied breadth of business projects, continually adding to my evolution as a designer.

 

All of what I have gained from both my academic and professional career has helped define how I approach my work as a Visual Communicator and Designer. With over 10 years of professional design experience that ranges from art direction to design strategy, I am fully capable of taking a project from concept to launch.

Solutions Defined by Process

DISCOVERY & PLANNING

ASSUMPTIONS & RESEARCH

DIALOGUE &

IDEATION

DESIGN &

PROTOTYPING

TESTING &

ITERATING

Every project is unique, therefore I believe firmly in the idea of being comfortable with ambiguity. My comfort takes the form of a process that uses research, dialogue, prototyping, and testing to arrive at a solution that not only answers a business problem, but that of the intended audience as well.

How I Execute

SKETCH PAD
& PENCIL

STICKY NOTES

SKETCH

INVISION

KEYNOTE

ILLUSTRATOR

PHOTOSHOP

AFTER EFFECTS

INDESIGN

DREAMWEAVER

After arriving at a viable idea; I use the core set of tools above to form a concept into a launchable solution .

© 2019 MICHAEL CABALLES