1Link (sm) Remake of a Classic 

In preparation for the launch of the new FHLBNY 1Link system, a new mark/identity and campaign was developed to get customers and system users aware, excited and prepared. A flat version of the logo was created for digital usage (devices and monitors). The campaign was rolled out in two phases that included direct mailer pieces, packaged tutorials and security devices, and an educational website.

Project involved:

Art direction, Branding and Visual design

System Identity

Teaser Postcard

System Tools Package

All Campaign Materials

Campaign Landing Page