2017 FHLBNY Annual Report

In the Federal Home Loan Bank of New York's 2017 Annual Report, I acted as the project's Creative Director in where I led the concept development and message while collaborating with company teams to develop the story. In addition, I led the graphic direction, overseeing a designer to ensure the core message of focusing on our customers was seen. The launch of the annual was successful, in budget and well received by all recipients.

Project involved:

Creative & Art Direction

FHLBNY Annual Report

© 2019 MICHAEL CABALLES