7 Ways to Be & Stay Creative
As part of a graduate level course, this motion video project was created with the objective of leaving impressions among the creative types. Given a small deadline and a non-defined script on tips to "Be & Stay Creative," the project deliverable was simple — develop a dynamic, fun and engaging film that could easily be shared.
Visual design, Art direction, and Motion design.
Case Study Research
Given the full responsibility of crafting the content as well as the design of this project, I developed three assumptions about the final product's audience: most creative types experienced a mental block in some way; they had methods in dealing with the block; and people tend to remember things a lot more when visually depicted in large format. To validate, a research plan was developed consisting of interviews and historical and scientific research.
Most of the methods used to overcome mental blocks were shared - particularly when compared to historical methods.
Interview subjects frequently experienced mental blocks.
Higher retention of a subject is likely if something is seen written in conjunction with being taught (i.e. teachers writing on classroom chalkboards).
7 Ways to Be & Stay Creative Motion Design Video