House of Leaves
As part of a graduate level course, this fictional title sequence created for the novel "House of Leaves" by Mark Z. Danielewski. Under a short deadline, the project objective of the title sequence is to give the viewer a sense of the upcoming film's tone and storyline. Space, depth and a decent into madness where the concepts and ideas applied in this title sequence.
Visual design, Art direction, and Motion design.
Leading the visual design and art direction of this project, I developed two assumptions about the intended audience: people who were aware of the book and story were interested in how a visual translation of the book would appear and people unaware of the book and story needed an intriguing hook to view. To validate, a research plan was developed consisting of competitive research, thematic studies, and interviews was conducted.
The book's point on expanding space played a role in reader's association to the story.
Odd plays on space (e.g. slit scan photography) was effective.
Using sound as a means to convey depth was highly effective in garnering interest to watch the entire sequence during test viewings.