Fotoclef

This mobile application is a focused solution on meeting the needs of mobile photographers looking to develop photo albums or slideshows while bringing new life to their captured memories.

Project involved:

UX/UI Design, Visual Design, Product Design and Strategy

Project Overview

Assumption

Mobile photographers are looking to improve the overall experience of viewing their captured photos for themselves as well for people they share it with. The emotive quality and past experiences of their captured moments diminish over time.

Business Value

Using Fotoclef's music association feature allows people to easily organize their mobile photos into albums and enhance the way they experience their captured memories. In addition, Fotoclef users can discover new music in the process

UX Direction

By testing and validating assumptions through research, working on a streamlined form of organizing photos and slideshow creation was a primary focus meant to meet user as well as business needs. The direction of the final product resulted in improved experiences when viewing photos for the user, and potentially increased revenue in digital music sales.

Deliverables

- User interviews & behavior study

- Competitive analysis

- Use Cases

- Product features & prioritization matrix

- User flows

- Application sitemap

- User tests

- Annotated wireframes

- High fidelity clickable prototype

- Visual design and brand scheme

User Research

Research Analysis

User Testing

Prototyping

Visual Design Treatment

Lessons Learned & Next Steps

Post-project lessons:

  • Test or perform user interviews during features prioritization to avoid regression in sitemap development.

  • Further explore onboarding prompts and messages.

  • Consider visual scheme earlier to simplify layout.

Next Step Recommendation:

  • Possibly develop desktop site version to integrate with iTunes (sample shown below).

  • Explore social media aspect of product.

© 2019 MICHAEL CABALLES