Applying Visual Perception Towards Movie Poster Design

Although this project is a bit dated, I wanted to share this experiment of using visual perception principles and theories pulled from Rudolf Arnheim's Art & Visual Perception towards the design of movie posters. The project scope was simple, design a poster for a movie that is intriguing, mysterious and a little telling of the movie by using theories and principles from the book. 10 iterations would be done for each movie selected with a deadline of only one hour. In total six movie poster sets were created using different visual perception principles each time. 


Visual Perception Principle: Shape

Specifically used law of simplicity, subdivision and grouping

Visual Perception Principle: Space

Specifically used figure and ground, transparency, overlapping, perspective and convergence, and the law of closure.

Visual Perception Principle: Color & Light

Specifically used  illumination, cast shadows, and brightness.

Visual Perception Principle: Form & Growth

Specifically used overlapping/foreshortening, depth, the law of constancy, primitive representation and the primordial circle.

Visual Perception Principle: Movement & Dynamics

Specifically used stroboscopic movement, physical/perceptual movement, simultaneity, visual forces and oblique lines.

Visual Perception Principle: Expression

Specifically used physiognomy, empathy, and personification/anthromorphism.