Applying Visual Perception Towards Movie Poster Design
Although this project is a bit dated, I wanted to share this experiment of using visual perception principles and theories pulled from Rudolf Arnheim's Art & Visual Perception towards the design of movie posters. The project scope was simple, design a poster for a movie that is intriguing, mysterious and a little telling of the movie by using theories and principles from the book. 10 iterations would be done for each movie selected with a deadline of only one hour. In total six movie poster sets were created using different visual perception principles each time.